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Hospitality Industry and Marketing Strategies

Marketing is defined as the process by which companies create customer interest in goods or services (for example Hospitality Industry) … through which companies build strong customer relationships and creates value for their customers and for themselves.

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The new word-of-mouth is called “Online Reviews”

Your hotel / villa reputation is your brand. No matter your sales or marketing strategy, the travelers are more likely to trust their peers. In today’s digitally driven world, the feedbacks of your guests, both good and bad, travels fast.

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The importance of Email Appending

Statistical Reports says that till the end of 2018 people will have send and receive about 281 billion emails. The hotel / rental promotion method which is based on the Email Marketing is an old fashion way of promoting your business however still holds the […]

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Metasearch and OTAs

As the Standard methods of doing business – bookings for OTAs, referrals for metasearch – evolve with new technology, the relationship between the two parties continues evolving. With an increasing array of OTAs, hotelier’s are left at a lost for how to reach the widest […]

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Photography – First Impression counts

The phrase “a picture is worth a thousand words” never fully made sense to many of you out there. Photography plays a huge role in brand marketing. Hotels with many high quality photos gains 94% more total views which will eventually lead to a booking […]

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