The importance of Email Appending

Statistical Reports says that till the end of 2018 people will have send and receive about 281 billion emails.

The hotel / rental promotion method which is based on the Email Marketing is an old fashion way of promoting your business however still holds the records for giving maximum ROI.In Reality, it is the best tactic in generating B2B and B2C leads.

All hotels big or small are required to create and maintain the database of their potential customers and their existing customers for business purposes. The most important purpose of doing so is Email Marketing activities and Campaign.

A Major Role in the success of Email campaigns would be the verified, authentic and correct Email Database of your targeted audience. Over a period of time, a lot of missing data would be there in your database which need to be updated. This is what we call Email Appending.

The word “append” simply means “to add or update”. Therefore Email Appending simply means adding emails in your existing database. It is the Marketing Practice where the existing guests or prospect guests are mapped to your PMS (Property Management System) database so that the missing information like Email Address , Phone number could be obtained and updated.

A very important point to be mentioned here would be that if there is no technological developed way  such as a mobile app for your hotel which can interact directly with your future guests and your PMS – then each of the hoteliers are called to use and kindly asked the future guests to fill in the Registration Form at the time of their check in / arrival.

Advantages of Email Appending:

• Data Hygiene: Affixing as a process also cleanses and updates your database.
• Cost Effective: It is one of the most cost-effective methods of creating your database.
• Drive Website Traffic: Encouraging the Customers to visit the website at low Cost.
• Convert Single Channel Customers to Multiple Channel Customers.

Appending is a great way of building your database which gives Marketers greater insight and access to your customers and also it is one of few niche services which allows B2B customer communication at a greater ease.