Online Reviews

Your hotel / villa reputation is your brand. No matter your sales or marketing strategy, the travelers are more likely to trust their peers. In today’s digitally driven world, the feedbacks of your guests, both good and bad, travels fast.

In general sense, treating each of your valued customers right and try hard to offer them the best possible experience would lead to a great review which will define after few years also your brand. On the e-commerce business model this is what we call referral marketing.

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Marketing Strategies

Marketing is defined as the process by which companies create customer interest in goods or services (for example Hospitality Industry) … through which companies build strong customer relationships and creates value for their customers and for themselves.

The hospitality industry is very famous for its low profit margins and of course the high level of competition. Especially after the “AirBNB Effect” many new small business were created or promoted. The industry of professional Hospitality must look to differentiating themselves via marketing either online or offline.

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