Marketing Strategies

Marketing is defined as the process by which companies create customer interest in goods or services (for example Hospitality Industry) … through which companies build strong customer relationships and creates value for their customers and for themselves.

The hospitality industry is very famous for its low profit margins and of course the high level of competition. Especially after the “AirBNB Effect” many new small business were created or promoted. The industry of professional Hospitality must look to differentiating themselves via marketing either online or offline.

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